Privacy policy

Last updated: October 2026

1. Data controller

• Controller: La Frubense, S.L. (Tax ID B18712067)
• Address: P.I. El Cordoví, 18510 Benalúa (Granada), España
• Contact: [email protected] · +34 958 684 488

2. What data we process and why

• Contact form. Name, email and message, to answer your enquiry. Legal basis: your consent (art. 6.1.a GDPR).
• Professional discount request. Business details (name, tax ID, type), contact person, email, phone and the supporting document you attach, to verify your professional status and activate the discount. Legal basis: pre-contractual measures at your request and your consent.
• AI chat assistant. The messages you write are processed to generate replies. If you ask for our sales team to contact you, we send your contact details and the conversation context to our team by email. Legal basis: your consent when using the chat and, where applicable, pre-contractual measures. Please do not enter sensitive data (health, beliefs, etc.) in the chat.
• Newsletter. Your email, to send you news and offers from La Frubense. Legal basis: your consent (art. 6.1.a GDPR). You can unsubscribe at any time using the link in every email.
• Online store. Purchases are handled through the Ecwid platform, which processes order data under its own privacy policy.

3. Recipients and processors

We do not sell your data. To provide the service we use providers acting as data processors:

• Cloudflare, Inc.: website hosting and contacts database.
• Google (Google Workspace / Gmail): corporate email.
• Anthropic, PBC: AI model that generates the chat replies.
• Mailchimp (Intuit Inc.): sending the newsletter to subscribers.
• Ecwid (Lightspeed): online store and order management.

Some of these providers are established outside the European Economic Area (mainly in the US). Transfers are made with the safeguards provided for in the GDPR, such as standard contractual clauses or the EU-US Data Privacy Framework.

4. Retention

We keep your data for as long as necessary for the purpose it was collected for and, afterwards, for the applicable legal periods. Newsletter data is kept until you unsubscribe. Contact requests are kept for the time needed to handle them and to manage possible liabilities.

5. Your rights

You can exercise your rights of access, rectification, erasure, objection, restriction of processing and portability, and withdraw your consent at any time, by writing to [email protected] stating the right you wish to exercise. If you believe your rights have not been respected, you can lodge a complaint with the Spanish Data Protection Agency (www.aepd.es).

6. Minors and security

This site is not aimed at children under 14. We apply reasonable technical and organisational measures to protect your data, including encrypted communication (HTTPS) and restricted access to information.

7. Changes to this policy

We may update this policy to reflect legal changes or changes in our services. The current version, with its update date, will be published here. In case of discrepancy between language versions, the Spanish version prevails.